Here at The Garum Project, we've been on a delicious odyssey, fixated on unlocking the umami magic of garum, an ancient flavour enhancer, and transforming it into a modern kitchen staple. We've poured our hearts (and a generous dash of ingenuity!) into crafting our unique process, which results in a product that intensifies flavours, puts sustainable food practices first, and celebrates the power of tradition.
But as we embark on the next exhilarating chapter, we're making a subtle shift in our name.
The Garum Project is evolving into re.garum (pronounced "ray-gar-um").
Why the Change? Rethinking "Re"
This change goes deeper than a simple name tweak. "Re" signifies a focus on repurposing and sustainability. Our unique production process utilises all-natural ingredients from surplus products. This commitment to upcycling perfectly aligns with the growing movement towards responsible consumption, a value we deeply share with both our home cooks and our industry partners.
But "re" also stands for reigns supreme or king in Italian, signifying excellence and something that stands out. For us, re.garum reflects our unwavering commitment to creating the finest quality umami seasoning available on the market.
A Brand for Everyone: B2B and B2C
By becoming re.garum, we're embracing a name that resonates with both our B2B and B2C audiences. Here's how:
- For Home Cooks: re.garum instantly conveys the product's essence – a reimagined and refined take on the classic garum. It's a name that's easy to remember, pronounce, and integrate into your culinary repertoire.
- For Chefs and Food Businesses: re.garum signifies a premium and innovative ingredient. It speaks to the quality and depth of flavour you can expect, while also highlighting the sustainable practices behind our production.
A New Name, But the Same Delicious Mission
While our name is changing, our core mission remains resolute. We're passionate about creating a versatile and flavourful ingredient that elevates any dish. We're committed to using sustainable practices and minimising our environmental impact. And most importantly, we're dedicated to helping you explore the endless possibilities of re.garum in your kitchen.
We invite you to join us on this exciting new chapter as The Garum Project transforms into re.garum.
Stay tuned for more updates, delicious recipes, and a peek behind the scenes at our dedication to excellence and sustainability.
In the meantime, visit our website at https://regarum.com/ to learn more about re.garum and explore the umami revolution!